2012 Is The UK Year of Cycling

That’s right, there has never been a better time to be a cyclist, or to become one. With 3 current British cycling world champions and the Olympics in London, cycling is the focus, and rightly so. It is a terrific sport that can be enjoyed by anyone of any age. No matter how young or old, fit or fat, the unbridled joy of riding a bike can be shared by anyone. There are few sports that make the soul sing as much as cycling.

So how to do it? “I went to a bike shop but they used words I didn’t understand, technical descriptions and lots of equipment was mentioned.” Do not be afraid. All you need to cycle is a bike and a couple of pieces to make the experience a real pleasure. At Biketreks we can cater for any level of cyclist. If you are beginning and want good, honest advice then get in touch. We want to get you cycling, not fleece you for equipment you don’t need. We want you to enjoy the experience and delight in cycling the way we do.

We also believe regular cycling is good for your health. The nation is getting fat, lazy and ill. Just a couple of hours a week on the bike can make the difference to your way of life, making you feel better and live longer. It is scientifically proven that exercise makes you happy – it isn’t a con, it really works!

As this is the year of cycling, we thought we would highlight a bike of the month all year round. Not a race machine, but a comfortable, competent bike designed to get you into cycling and enjoy the amazing scenery Britain has to offer. Thus January is the month of the Allez. This bike has been refined year on year to offer you a comfortable and speedy ride on the road. It has been designed to offer thrills and joy. It is intended to transport you and your riding friends from A to B and back again, with a little stop half way in the cafe. It is ideal to get started into cycling and one of the best value for money bikes we have here at Biketreks.

So what is the next step? Get yourself to Ambleside and into Biketreks. We have quality bikes and components to suit every person, every level, every passion and every budget. More importantly, we have over 20 years experience in offering you the best advice in the UK. Come and have a coffee with us and see what all the fuss is about.

Keith's Blog

So let us drop some names, some brands.... 

Gore BikeWear.... of course!.... Pearl Izumi.... classic yet brilliant!.....Craft....a real buzz about the brand. And quite rightly so!. This brand means business! So in what little 'copy space' we have [in other words...words!] let us give you just a few of the highlights & products that will be taking pride of place in 'The Boutique' in the coming months.

Gore BikeWear Xenon 2.0 AS [Active Shell = amazing breathability!] Superb 'road cut', road specific jacket. We stress Cut! Like a Saville Row suit but for the road bike... eg Scott Foil or Specialized Venge. yes that good! £149.99.  Put this at the top of your 'Road Kit' wish list!

Sticking with the Xenon 2.0 theme, buy the jacket but don't forget the Bibshorts. Again with all the innovation we have come to expect. welded seams, so no 'rubbing', abrasion. Full mesh bib ready for the scoucer of a summer we are over due! This looks & feels like the best bibshort ...ever! £189.99.  Womens version too! £149.99. Seriously good! And once a bib is worn no going back..ever!

The PRO series of products from Pearl Izumi never cease to please ..And the lite-weight, packable PRO Barrier jacket will be no exceptiontoo! Exactly what we have all been asking for... £74.99. And in orange! Enough said!

Craft: well we've banged on enough about Craft now for many a year. Their Baselayers are THE baselayers as far as we are concerned. So with a warm spring & a hot summer long overdue again we will have the superb ''Cool'' mesh vests & t's. Yes vests as in what the Pro's use. Yes wearing a baselayer can keep you cooler than not wearing one. Ask our line up of riders & Race Team. Add the new technology of the Cool Concept Piece Short/ Sleeve T £32.00 Panelled & cut to make you feel fresh & comfort whatever level the mercury gets too. Looks good too!  There is the Active Extreme Concept Short/Sleeve T too £34.00 We reckon the best summer baselayer we have seen. Craft making a 'big song & dance' about this one and with good reason! So good we know you'll buy one for every day of the week! Needless to say Mens & Womens in 'eye-popping colours'!

But it is not only Baselayers from Craft. O'h no far, far from it! Add the 'chart-topping' Elite & Performance  range of bibshorts from £69.99.  Here too we find the new Craft Performance Bike Featherlight Vest. Windprrof but so 'lite', packable and tailored to the body this is must for all 'Fred' Challengers everywhere. £45.00

Right so that copy deadline and words has caught up with me as indeed the new season approaches so quickly. By the time soem of you get around to opening this email and reading this the first 'drop' of the new season Gore BikeWear will be hanging in size order, all bright, shiny and new! So if this doesn't prompt that long-overdue visit to The Biketreks Boutique then an i don't know what will!

And don't worry plenty of 'cherry-picked' delights from the likes of  ENDURA & FOX.... Son you Mountain Bikers & Orange 5 owners need not worry! Hey there is next months' e-shot! Watch this space!...

Looking forward to welcoming you to The Boutique!