I Am So Excited To Introduce You To…Alchemy Bikes!

A few months ago me and Mike were sat in cafe Ambio next door to our new Ings store discussing an order of SIDI, Chris King and ENVE parts.  Having decided on what we wanted I had one final flick through the catalogue of other treasures that the distributor brought in when I suddenly stopped and fell quiet. .... More

2017 Specialized Enduro Finally Released

With the launch of Crankworx this week Specialized have taken the opportunity to let you see the impending release of the 2017 Enduro a week early!  One of the most talked about bikes in our shop, especially amongst our team riders, the 2017 Enduro can look no different to the 2016 one to the untrained eye.  However.... More

Storck Buyers Guide

Is a Storck going to be your next bike? Storck has a habit of creating perfection. Not just perfection in the eyes of the manufacturer or Biketreks as the dealer, perfection in the eyes of the end user. The people. The list of awards that Storck’s range has achieved is astonishing. Of which, a vast majority have.... More

Storck Staff Ride Out

   Earlier this week Mike, John, Tom, David and Ben were allowed a day out putting our new Storck bicycles through their paces.  As well as some brain washing by Ian from Storck they got to try a variety of their bikes such as the Visioner, TIX, Scenero and Aerfast.   This demo.... More

What’s In Vogue For September?

Life is indeed circular.  One minute it is summer the next coming back round to winter all in the blink of an eye.  We have had this e-shot discussion many times before but for those new readers and followers amongst us here in the Biketreks Boutique things are done differently. We follow the ‘Collections Calendar’ in the.... More

2017 Santa Cruz Tallboy, SRAM Eagle and ENVE Superbike!

Every now and again I have to hand over my custom building reins to other staff as I’m busy shouting at joiners at present and someone else has to step in with the enviable task of building a customer’s dream bike.  Well this beauty is John’s creation along with new owner Chris and as a “first off the.... More

Limited Edition Specialized Torch Range Available In Store NOW!

I’ve had a busy week I don’t mind telling you, so when Joe said “James from Specialized is on the phone” as I was in the middle of putting 1000000 bikes on the website I thought “nooo I haven’t got time to chat” but I went ahead and took the call.  Half listening half trying to figure out.... More

The Eagle Has Finally Landed–Only 3 Months Late!

So for 6 of our customers reading this you’ll be finally glad to know that golden Eagle XX1 has landed and black is not far behind!  If like me you’ve simply starred at your shifter box for 2 months impatiently waiting for the rest of the groupset to arrive the wait is coming to an end!  .... More

GIRO….. the very word conjures up so much magic and emotion…

Yes in the world of cycling ‘Giro’ is one of those emotive, reflective words that means so much to so many.  When the brand GIRO was born in the bustling mid 80s in California, the epicentre of Santa Cruz to be more specific, surrounded by all aspects of the great American dream, the ocean, the pine forests, the.... More

We Make The Move To Wireless Shifting With SRAM eTap

This week we had 2 very Gucci things land.  A SRAM Red eTap groupset and a Specialized S Works Tarmac with said SRAM groupset on.  Having had eTap on order for months and months we were like kids at Christmas fighting to get it out of the box first!  The box for reference is incredible, magnetically sealed crisp.... More

Our First Open Custom Build–Gloss Brown with Ultegra

The first of our shop build Open UPs is already gracing the shop floor in Ambleside and will shortly have a couple brothers to sit alongside it too, but with a bike that offers unprecedented versatility both in terms of use but also in terms of the build it was difficult to know just where.... More

Hunt Wheels Arrive–Get Ready For The Chase

Last year when I bought my beloved gravel bike Niall I spent ages looking for some wheels that suited my needs.  They needed to look good, not making a noise (Hope hubs drive me insane!), have the ability to fit an XD driver, be tubeless ready, be proper disc i.e without the stupid braking surface left on the.... More

2017 Orange’s On Show–Ride Reports and Images

On a very rainy day back in June Sam and Joe had themselves an adventure to Bike Park Wales to try out the new 2017 Orange Mountain Bike range and learn about all that is new for the brand. Here’s a quick summary for those with busy lives and then we will go into more detail afterwards.... More

2017 Santa Cruz Colours, Build Kits and Range Changes

Why do Santa Cruz always have to launch their new bikes when I’m off or not in the office?!  Bad planning on their part I tell you!!  That aside here’s a quick summary of all that’s new with Santa Cruz for 2017… New Colours for Bronson, 5010, Highball, Stigmata and V10 .... More

Specialized Slash Prices

  What’s better than climbing aboard your brand new bike for its first ride… doing it all for 25% less! Specialized know how to do a good deal. Not only do you get a lot for your money when buying a Specialized. You now get a whole lot more. Specialized have slashed their pricing on 2016 bikes..... More

Five Ten are flying out!

Five Ten have long been at the forefront of the MTB shoe industry. The Five Ten Impact has been a staple shoe for hardcore mountain bikers since the 00’s. If you were seriouse about gravity mountain biking; this is the shoe you chose:   Now.... More

Open Cycles – U.P (Unbeaten Path) What’s that all about?

Meet my next bike Oscar… (he will match my Audi R8 in the same orange and matte black!) who is from our latest brand Open.  I fell in love with Open cycles all the way back in 2012 and more recently when they released the UP (unbeaten path) I knew it was a brand we had to.... More

Early Rider – Only the best for your lil’ Shredders!

Nothing is as important to a kid as their first bike – and to a lot of our customers for that matter! That’s why we are so excited to be teaming up with Early Rider to get the best possible bikes to the next generation of Lake District riders. Early Riders’ range covers everything from 12” balance bikes.... More

Storck Cycles roll into town

The year it all started Cast your minds back to 1995, now over 21 years ago! oh how times flies… A few notable events of the year in question; All UK domestic appliances had to be supplied with an appropriately fused plug (how old fashioned does 1995 sound now!). The Queen and and The Duke of Edinburgh.... More

Orange Alpine 160 Factory Build – Black with Orange Hope

Luke is certainly no stranger to all things Orange. He bought his first Orange from us back in 2011 – a stunning black Five Pro – and was instantly hooked. Another couple of Oranges down the line (another Five for the missus and a Crush because why not?!), and a new found love of Enduro racing, and.... More

Santa Cruz Demo Day – Take Two!

  On June 11th we had our second Santa Cruz demo day of the year, with the guys at Jungle Products providing us with another van full of shiny toys to play with! The weather might not have been perfect but it didn’t seem to put any off from having an awesome day’s riding (I was secretly.... More

Norwegian Wood….Norrona Arrives!

Norway, Norrona, Norway, Norrona…. the connection is plain to see. And considering this insight into NORRONA, our latest prestige brand to be welcomed into the Biketreks Boutique, the inevitable Google …type in Norway and see what one can click on.  All of us have an image of Norway, snow-capped mountains, fjords,  crystal clear lakes and blue skies to.... More

Beer, Bikes and Sunshine!

After months of route planning, beer tasting and reckying of trails; the first Langdale Beer and Bike Festival got underway this weekend. Everyone involved had an awesome time, thanks in part to the weather, and the great beer, great food and of course some top quality rides. The Biketreks team were proud to be a part of this fantastic event,.... More

There is a change coming… A One factor to change everything. …

As we speed headlong into this ‘make or break’ century where, quite frankly, Technology will change everything,  it would not be stretching the realms of possibility that in the next couple of decades, Technology will ‘save the world’ as we know it. The brink, the tipping point of all things to come. That next BIG Step forward in.... More